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Home 2018-01-18T00:08:40+00:00

ECOMMERCE WEBSITE DESIGN MATTERS! READ THIS ARTICLE AND DISCOVER ALL ABOUT THE MOST IMPORTANT RULE OF ECOMMERCE WEBSITES DESIGN – DON’T CONFUSE YOUR VISITORS!

If you want to be a successful online seller and run a prosperous online business, you have to keep one thing in mind and that is the ecommerce website design matters. So, how to come up with exceptional ecommerce website design?
For starters, stick to the golden rule or ecommerce websites design – avoid complicated things and try not to confuse your visitors.
The people are creatures of habit which means that once we have a model or vision for how a specific space should look in our mind, finding that model or achieving that vision can disorient us. The brains are designed to seek out familiar things, so when the recognizable things become unfamiliar, we experience a confusion and a sort of shock. The internet world operates exactly the same. A website redesign produces the same impact in customers that a brick and mortar store does to traditional shoppers. The website designers are tempted to stylish their websites or move things around in the name of trend and design should be used with caution. You could think of how you would feel if you go to your favorite store only to find out that you couldn’t find a juice or carton of milk.

ECOMMERCE WEBSITE DESIGN MATTERS! READ THIS ARTICLE AND DISCOVER ALL ABOUT THE MOST IMPORTANT RULE OF ECOMMERCE WEBSITES DESIGN – DON’T CONFUSE YOUR VISITORS!

No one logs onto a specific site knowing they are using mental models. Sometimes, it happens without even knowing, for example, the exact same way you connect a face to a specific name, and etc. We people organize the world by colors, shapes, and various cues. Web designers usually face a creative need to balance their urge desire for something new with their realization that visitors simply want something that is already familiar to them.
For example, when we shop online, we don’t usually realize we have a model for Support, Add to Cart or Contact Us buttons, but we do. This model is created based on the previous experiences online, as well as, the general trends and the newest standards applied to websites today.
The most important thing at this point is to understand, as a business owner, website developer or website designer is to offer your visitors something they are already familiar with. You need to give them familiar design, so they will know how to search through your website, how to find the products or services you sell, how to find the information they need, how to buy, and etc. If you complicate things, you will only confuse the visitors. They won’t be able to find what they are looking for, and they will leave your site, and probably never come back.

HERE ARE A FEW TIPS TO KEEP IN MIND:

➢ KEEP IT SIMPLE AND STUPID

Yes, we know that killer aesthetics are amazing, however disorienting and surprising your customers is not. If you want to show your visitors you follow the latest trends, make a few changes, but keep the things simple.

➢ CREATIVITY MAY BE ESSENTIAL BUT DON’T FORGET TO CREATE A BALANCE

We know that you are looking for a way to step aside from the crowd and that creativity is the key, buy whatever you do, be careful and strike a balance. You need to ensure your new ecommerce site has a clean, and flawless skeleton that covers the fundamental things of customer experience.
When in doubt what to do, put yourself in your visitors’ shoes. By doing so, you will be able to keep in mind the golden rule of ecommerce websites designs.
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